I realize it’s the Fourth of July and all and there should be a more holiday oriented post here but I just had to pass this one along. It’s a mockup ad campaign by graphic designer Natalie Ratkovski for HIDE, a new console for those “who do like to play common games in special way :-)”. Finally, the Sado Maso crowd gets some love. This could be bigger than the Wii! See more disturbing bound icons here, and thanks as always to Super Punch for the great find!