Wii a Tough Sell; Like Cosmetics to Men, says Iwata

Just a little more of the same this Tuesday morning. Dunno why but this quote caught my attention. While Nintendo will turn a profit from every Wii console sold (holy crap!) they’re still in a very precarious position. If the Wii doesn’t draw non-gamers then they’re left with fanboys and a few hardcore gamer converts… sorta like with GameCube and Nintendo 64. I remain optimistically pessimistic, in that order.

In an interview with Bloomberg he said, “We want to appeal to mothers who don’t want consoles in their living rooms, and to the elderly and to young women. It’s a challenge, like trying to sell cosmetics to men.”

Iwata added, “If we can do this, the Wii could break all the boundaries in terms of user rates for game consoles. We are not battling Sony or Microsoft. Our enemy is consumer indifference to games.”

From: Next-Gen