Now more than ever, Nintendo isn’t just in the business of making video games, it’s a b-r-a-n-d brand, “lifestyle” style. Sure, we had breakfast cereals and Happy Meal toys in the 80’s but even my wildest, sugar-addled hallucinations couldn’t have dreamed up $500 Super Mario cosmetics, Mario Kart bodysuits, Metroid cropped belly shirts or a Game Boy clutch. But that’s the world we find ourselves in, one where Nintendo is reaching just as far into fashion and cosmetics as it does into die-cast cars and action figures.
There’s loads to be said about what this all means to society and our acceptance of brands in place of individual personality but I’ll leave that to people much smarter than me. Instead I’m just going to post another gallery of Nintendo products from Forever 21 and Shu Uemura that I personally thought inconceivable until I saw them. Check it out below and look back on our last round of Nintendo fashions from LeSportsac and Uniqlo earlier in the year.