Rollable OTFT Paper Display Shows Gran Turismo footage, brain splatter

I admit, this is only vaguely game related but it is from Sony and it is playing Gran Turismo 5 footage so here ya go, your first look at paper thin, rollable OTFT displays. This kind of tech has been kicking around long enough and I want it in my life so bad! Can we just start mass producing it for flashy electronics store signage and start whittling away at the manufacturing costs until I can pin a wireless widescreen to my corkboard and get rid of my monitor?