Tagged: Promo Man

Alongside gaming Nintendo also pitched the Wii as a family-uniting, home info hub

Iwata has an important message for the family

Talking to Skyevlyn while working on the ‘List of Wii Games that Came in Cardboard Sleeves‘ I was reminded of *something* Wii related that I had in a cardboard package — of some kind. Yup, pretty vague memory there. Turns out it was this: a free DVD and booklet that I’m fairly certain I picked up at Target back in 2006 shortly before, during, or just after the release of the Wii.

This was pre-social media, long before executives like Satoru Iwata, Reggie Fils-Aimé, or Bill Trinen were the regular faces of Nintendo marketing. It’s equally as far removed from Nintendo’s aggressive marketing in the 90s and early 2000s. This is about as straight-laced as it comes, probably the reason I’d forgotten I even had this filed away on a shelf.

Looking back at it sixteen years later has been a fascinating reminder of who Nintendo was aiming for at the time: e v e r y o n e. The sizzle reel of gameplay footage is the same as it’s ever been — a montage of quick cuts and cinematics backed by generic guitar rock — but the majority of the disc’s chapters and menus are focused on the stuff that Nintendo hoped would win over more than just traditional gamers.

Besides the meme-morable marketing that so easily comes to mind when thinking about the Wii — retirement home activity nights, the absurd seriousness of Red Steel, and the happy white families playing Wii Sports — there’s the long-forgotten dream that Nintendo had for an even bigger market.

It Came From The Collection 16: Stickers! Atari, Mario, Rockstar & More

EPISODE 16
I’ve got a lot of stuff that I pulled out of magazines through the early 2000’s so let’s look at a random stack!

We’ve got Rockstar, Smuggler’s Run, and Midnight Club stickers, Mario Party 5 “Mario for President” and Mario Kart Double Dash stickers, a Mario & Luigi postcard, Zelda: Four Swords stickers, Fire Emblem stickers, a Midnight Club 3: Dub Edition chrome ad, loads of Atari stickers, Jonny Moseley Mad Trix and Freekstyle stickers, an Assassin’s Creed iron-on, Armed & Dangerous bullet hole sticker sets, Nintendo Power Pikmin and Spider-Man vinyl clings, GameCube memory card sticker sheets, and more!

✨ About the Show 
In hopes of bringing something a little more unique to YouTube I started ‘It Came From The Collection‘ to chronicle the gaming ephemera I’ve amassed over the years: flyers and pamphlets, pre-order tchotchkes, toys, posters, and all kinds of marketing paperwork. Follow the series on my channel and check out more of my collection on Instagram.

Relive the PlayStation Lifestyle of 2008 with this Blu-ray

Want to remind yourself of how Sony was selling the PlayStation 3 lifestyle in 2008? In the mood for some old game trailers you may have forgotten about? Do you love Blu-ray movies? There’s something for everyone on this 2008 “Welcome to PlayStation 3” promo disc that I picked up at a flea market back in April.

It’s a little odd that it was produced on a Blu-ray and you’d need a Blu-ray player (one of the PS3’s biggest selling points back in ‘08) in order to watch it. Nevertheless, there’s some choice marketing tomfoolery in Part 1. Lots of happy gamer dudes dancing around while playing, mimicking Minority Report hand gestures to navigate the XMB interface that never, ever worked that way. The PSP segment is also great, projecting gameplay footage on billboards and the sides of buildings when you were actually staring down at a tiny screen and ignoring the world. There’s even a “Karen” moment akin to the Nintendo Switch reveal trailer where a guy hands his PSP to a DJ at a party to really bring the heat with his Sony Music-approved playlist.

I know I’m way behind the curve on video resolution with 4K steamrolling its way into homes but this is also one of my first 1080p recordings. Oh yeah, it’s presented in 4 parts because I fully expect copyright claims to come down hard on these movie trailers and Sony BMG tracks. So far it hasn’t been blocked worldwide like my Guitar Hero Live video.

Promo Man: ‘Bonk for President’, the Bonk RPG and more

bonk-header

A super-deformed, chibi caveman is exactly the kind of thing I’d expect to fall out of Japan in the 90’s. Starring in one of the more vibrant and enjoyable games for the PC-Engine, Bonk was quickly turned into a mascot for NEC and the TurboGrafx-16. But I don’t think the marketing team thought much beyond having a face to go head-to-head (pardon) with Sonic and Mario.