Soul Bubbles Lejade Talks up Distribution Troubles

My interest in understanding video game distribution has been rekindled today, happening upon GameSetWatch’s post about an interview with Soul Bubbles creative director, Oliver Lejade. I probably won’t ever get anywhere with my efforts but it’s immensely satisfying (and simultaneously disheartening) to hear a developer lay it down.

So this comes back to the marketing team, and the publisher, who then forms this image that it cannot sell that type of game; which goes down to the buying arm of the publisher, who doesn’t want to buy these types of games anymore, because they don’t know how many they’ll be able to sell.

And even if they do like the game, they know that they’re going to have a selling problem to the distribution. So I think distribution is largely responsible for what’s happening right now. And it’s not just — it’s very obvious on the DS, but it’s true for all distribution.

He goes on to lay his hopes on digital distribution which seems to make new steps every day towards finally breaking the clutch of traditional, physical distribution. Much more about the game, the DS market, and distribution over here.