Daily Archive: August 15, 2022

Alongside gaming Nintendo also pitched the Wii as a family-uniting, home info hub

Iwata has an important message for the family

Talking to Skyevlyn while working on the ‘List of Wii Games that Came in Cardboard Sleeves‘ I was reminded of *something* Wii related that I had in a cardboard package — of some kind. Yup, pretty vague memory there. Turns out it was this: a free DVD and booklet that I’m fairly certain I picked up at Target back in 2006 shortly before, during, or just after the release of the Wii.

This was pre-social media, long before executives like Satoru Iwata, Reggie Fils-Aimé, or Bill Trinen were the regular faces of Nintendo marketing. It’s equally as far removed from Nintendo’s aggressive marketing in the 90s and early 2000s. This is about as straight-laced as it comes, probably the reason I’d forgotten I even had this filed away on a shelf.

Looking back at it sixteen years later has been a fascinating reminder of who Nintendo was aiming for at the time: e v e r y o n e. The sizzle reel of gameplay footage is the same as it’s ever been — a montage of quick cuts and cinematics backed by generic guitar rock — but the majority of the disc’s chapters and menus are focused on the stuff that Nintendo hoped would win over more than just traditional gamers.

Besides the meme-morable marketing that so easily comes to mind when thinking about the Wii — retirement home activity nights, the absurd seriousness of Red Steel, and the happy white families playing Wii Sports — there’s the long-forgotten dream that Nintendo had for an even bigger market.