GDC News More about Games than Developers?

So I’m finally getting back to Google Reader, trying to catch up on the last two days worth of GDC news and I’m thinking “when did GDC become E3?”. I mostly go by Joystiq but even compared to their coverage last year there’s a ton more ‘New Game This’ and ‘Hands-on That’ posts. Is this fallout from last year’s crummy E3? Why do publishers and the media have to take yet another spotlight away from the actual developers and put it back on their end products?

I’m sure the conference itself is the complete opposite from the inside, I just wish the major news that was getting out was less about new assets and more about session tracks. Then again, maybe I’m reading the wrong feeds for that.